WOMAD

Nortec Collective

From Mexico

Nortec Collective emerged from the burgeoning Tijuana electronic scene, performing a style of music that they invented called Nortec - a fusion of Norteño ("from the North") and Techno, documenting the collision between the style and culture of electronica music, characterized by hard dance beats, and samples from traditional forms of Mexican music. With two albums (Tijuana Sessions Vol. 1 and Tijuana Sessions Vol. 3) under their belts, the Nortec sound has been embraced by an international audience and has become an entire movement encompassing music, film and graphic design. The Nortec Collective is comprised of four artists: Fussible (Pepe Mogt), Bostich (Ramón Amezcua), Clorofila (Jorge Verdín) and Hiperboreal (PG Beas).

Ever-evolving, the Nortec Collective presents Bostich + Fussible "Tijuana Sound Machine", featuring brand new tracks from Fussible (Pepe Mogt) and Bostich (Ramon Amezcua). Fans are already familiar with the stylings of Bostich and Fussible as the masterminds behind hit tracks "Tengo La Voz", "Tijuana Bass", and "Tijuana Makes Me Happy" off the double Grammy-nominated 2005 album, 'Tijuana Sessions, Vol. 3' (Nacional Records) and can expect more of this unique blend of accordions, tubas, trumpets, norteño percussion, vocoders, drum machines and synthesizers. The first single off the new album will be the title track, "Tijuana Sound Machine".

"With 'Tijuana Sessions, Vol. 3', we focused on fusing vocoders, synthesizers and drum machines with the Norteño flavor," explains Pepe Mogt (Fussible). "This time around, we really relied more on the acoustic sound. We tried to achieve a better balance between the acoustics and the electronics. While some tracks on 'Tijuana Sound Machine' aren't even a month old yet, others have been around for a couple of years. We actually wrote many of these songs while on the road promoting 'Tijuana Sessions.'"

"In every place we have toured to, whether it is Australia, Japan or the U.S., crowds respond differently," Fussible explains. "Even in Mexico, the response changes from town to town. But when it comes down to it, they are coming to our shows for the music, no matter whether they found it through a friend or online. So they are super enthusiastic either way. The real fun challenge comes when we play at festivals with audiences that are hearing our music for the first time."
(Biography supplied by Artist Management 2010)
(Photograph by Flora Arias)

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